About

At Amani, we are dedicated to propelling African food innovators into the spotlight of supermarkets, enabling their culinary treasures to reach a broader audience. Our mission is to bridge the gap between local producers and the vast supermarket market, ensuring that the unique flavors and traditions of Africa are celebrated and shared with the world.


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Our Services

We help make your African food brand a reality in the USA. See our service packages below:

Let's get you started

Market Analysis and Strategy:


  • In-depth market research to understand the dynamics of the supermarket industry.
  • Tailored strategies to position African food products effectively, considering consumer trends and preferences.

Schedule a Free Consultation

Expert advice for your immediate need

Pick and Mix on a 3/6-month retainer. Select 2 out of the 5 service categories below:


1. Market Analysis and Strategy:

  • In-depth market research to understand the dynamics of the supermarket industry.
  • Tailored strategies to position African food products effectively, considering consumer trends and preferences.

2. Quality Assurance and Compliance:

  • Guidance to meet the stringent quality standards and regulations necessary for supermarket placement.
  • Ensuring compliance with local and international food safety and quality certifications.

3. Packaging and Branding Expertise:

  • Collaborative design and branding services to create visually appealing, market-ready packaging.
  • Assistance in crafting compelling brand stories that resonate with consumers.

4. Supply Chain Optimization:

  • Streamlining supply chains for enhanced efficiency, cost-effectiveness, and timely delivery to supermarkets.
  • Recommendations for sustainable and ethical sourcing of ingredients.

5. Supermarket Relationship Building:

  • Facilitating connections with supermarket buyers, negotiating terms, and presenting product portfolios.
  • Providing guidance on impactful presentations and persuasive pitches.

Talk to an expert

All in!

All of the service options on a 3/6/12-month retainer:


1. Market Analysis and Strategy:

  • In-depth market research to understand the dynamiIncs of the supermarket industry.
  • Tailored strategies to position African food products effectively, considering consumer trends and preferences.

2. Quality Assurance and Compliance:

  • Guidance to meet the stringent quality standards and regulations necessary for supermarket placement.
  • Ensuring compliance with local and international food safety and quality certifications.

3. Packaging and Branding Expertise:

  • Collaborative design and branding services to create visually appealing, market-ready packaging.
  • Assistance in crafting compelling brand stories that resonate with consumers.

4. Supply Chain Optimization:

  • Streamlining supply chains for enhanced efficiency, cost-effectiveness, and timely delivery to supermarkets.
  • Recommendations for sustainable and ethical sourcing of ingredients.

5. Supermarket Relationship Building:

  • Facilitating connections with supermarket buyers, negotiating terms, and presenting product portfolios.
  • Providing guidance on impactful presentations and persuasive pitches.

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We're here to help! Send any questions you have over to us. We look forward to hearing from you.

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